Perspective 003 Joe Rich Re-up

It’s Sunday. Treat yourself!

“Discover more about this iconic Austin rider through this Video Portrait. ‘Never let the feeling fade and never let the rest get in the way.’ The idea is simple enough, but there are precious few that have made a lifetime of decisions based on the pure feeling after a first day of BMX. Joe Rich stands as a beacon to all who romanticize uncompromising ideals, passion to seek what matters regardless of cost, definitive independence. ‘The Ultimate Male’ is a nickname Joe shakes his head at, which speaks to his sincerity. He’s not trying to be an example, it was just never an option to become anything other than the man he is. Earnest living like that will never fade; it is the way.”

You can find a Photo Gallery here… Perspective 003